Telemarketing Software Featured Article

Telemarketing Software to Support Old-Fashioned Cold Calling

September 12, 2011
By Susan J. Campbell - Telemarketing Software Contributing Editor

It wasn’t that long ago that experts within the marketing space were promising that selling by phone was dead. The claim was that no one uses the phone anymore; people can’t be reached. If you do actually reach them, they don’t want to be bothered.

Marketing companies relying on telemarketing software continued to call and while the voices continued in opposition, they changed their message somewhat. The new mantra was that cold calling was dead and social selling was the only way to be successful.

This recent VanillaSoft blog highlighted that in 2011, the phone is alive and well, cold calling still works and companies still acquire customers and sell by phone. The main reason, according to Chief Blogger Ken: it still works.

This simple knowledge does not, however, give the sales department the opportunity to stick with old telemarketing software and processes and still expect success to follow. Instead, today you should be able to conduct your calling practices more professionally, productively and successfully.

It’s time to throw out the old telemarketing software and solutions that were meant to drive success in the past. The dynamics of the industry have changed, but in such a way that you need to tweak proven processes, not throw them out altogether. The technologies available today can streamline your approaches, minimize the time necessary to secure the sale and effectively manage every process in the meantime.

The many choices in telemarketing software can make your phone selling efforts more professional, more efficient, more productive and even more successful. Ignore the one-trick ponies promised by fly-by-night providers – they no longer work. The software you need today is deployed as SaaS (News - Alert) and can be up and running in hours, delivering significant functionality for setting appointments, cold calling and selling – all by phone.

Telemarketing software offered today allows you to grasp the functionality, features and models that can be tailored specifically to your selling needs. An extensive amount of research has been completed in the past few years, highlighting the features that “best-in-class” companies are deploying to maintain their success.

A number of these features are covered in the white paper, “Why Traditional CRM is Not Enough.”  VanillaSoft is offering this white paper for free, so just click the link to download.

The most important point in this telemarketing software piece is that selling by phone is still alive and well; just implement the supporting technology and you’ll be on your way.

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Susan J. Campbell is a contributing editor for TMCnet and has also written for To read more of Susan’s articles, please visit her columnist page.

Edited by Jennifer Russell