Telemarketing Software Featured Article

Telemarketing Software to Support Old-Fashioned Cold Calling

September 12, 2011
By Susan J. Campbell - Telemarketing Software Contributing Editor


It wasn’t that long ago that experts within the marketing space were promising that selling by phone was dead. The claim was that no one uses the phone anymore; people can’t be reached. If you do actually reach them, they don’t want to be bothered.



Marketing companies relying on telemarketing software continued to call and while the voices continued in opposition, they changed their message somewhat. The new mantra was that cold calling was dead and social selling was the only way to be successful.

This recent VanillaSoft blog highlighted that in 2011, the phone is alive and well, cold calling still works and companies still acquire customers and sell by phone. The main reason, according to Chief Blogger Ken: it still works.

This simple knowledge does not, however, give the sales department the opportunity to stick with old telemarketing software and processes and still expect success to follow. Instead, today you should be able to conduct your calling practices more professionally, productively and successfully.

It’s time to throw out the old telemarketing software and solutions that were meant to drive success in the past. The dynamics of the industry have changed, but in such a way that you need to tweak proven processes, not throw them out altogether. The technologies available today can streamline your approaches, minimize the time necessary to secure the sale and effectively manage every process in the meantime.

The many choices in telemarketing software can make your phone selling efforts more professional, more efficient, more productive and even more successful. Ignore the one-trick ponies promised by fly-by-night providers – they no longer work. The software you need today is deployed as SaaS (News - Alert) and can be up and running in hours, delivering significant functionality for setting appointments, cold calling and selling – all by phone.

Telemarketing software offered today allows you to grasp the functionality, features and models that can be tailored specifically to your selling needs. An extensive amount of research has been completed in the past few years, highlighting the features that “best-in-class” companies are deploying to maintain their success.

A number of these features are covered in the white paper, “Why Traditional CRM is Not Enough.”  VanillaSoft is offering this white paper for free, so just click the link to download.

The most important point in this telemarketing software piece is that selling by phone is still alive and well; just implement the supporting technology and you’ll be on your way.


Want to learn more about the latest in communications and technology? Then be sure to attend
ITEXPO West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.

Stay in touch with everything happening at ITEXPO… follow us on Twitter


Susan J. Campbell is a contributing editor for TMCnet and has also written for eastbiz.com. To read more of Susan’s articles, please visit her columnist page.

Edited by Jennifer Russell



Article comments powered by Disqus

Home

Featured Whitepapers


  Mastering the Lead Management Process for Inside Sales
Managing leads is one of the largest expenses and most perplexing pains experienced by inside sales teams, and only a few companies ...
  Dynamic Inside Sales Scripting: Be Prepared to Go with the Flow
While it's clear that successful and productive sales calls are the goal of all inside sales teams, believe it or not, many do not have a dynamic script to handle different call scenarios ...
  Sales & Marketing Alignment: Bringing the Pieces Together
As business professionals, we are always looking for that next big thing. The thing that drives business, increases revenue, decreases operating expense, simplifies the process, and works more efficiently ...

Featured Case Studies


  Colt Powertrain
Colt Powertrain is a one-stop source for engines, transmissions and transfer ...
  The SALT Group
The SALT Group provides its clients with the most efficient and accurate Expense Reduction Reviews available ...
  Millikin University
Millikin University is a private, four-year university, with traditional undergraduate programs in arts and sciences, business, fine arts ...