Telemarketing Software Featured Article

VanillaSoft Brings Telemarketing Software to the SMB with 'Lite' Launch

November 22, 2011
By Juliana Kenny - Telemarketing Software Managing Editor


We are all looking for ways to save money, aren’t we? Whether those ways be through waking up at 3 a.m. on Black Friday (News - Alert) to take advantage of the year’s biggest discounts, or by scoping out the latest b2b solutions for improving your contact center’s performance. Just in time for the holidays, VanillaSoft Lite and Lite Plus have been released from the telemarketing software provider, both of which enable businesses to increase sales in cost-effective ways.


As a provider of lead management and customer relationship management (CRM) solutions, VanillaSoft has issued these two lite versions of its flagship CRM software to aid the smallest of the small business in managing its client strategies and inbound/outbound reach.

The Lite and Lite Plus solutions come with auto dialing features and start at a price of $16 per month on an annual basis or $25 per month on a monthly basis. The pricing structure is so cost-effective, even individual sales representatives can take advantage of these offerings.

The Lite products are designed to best serve those businesses with CRM needs that want to remain budget conscious. Ken Murray (News - Alert), president of VanillaSoft, commented, "We have long wanted to find the right mix of features at the right price point and enter the market at the right time. We believe that the release of Lite and Lite Plus represents the best-of-breed in affordable CRM and Lead Management focused on outbound selling."

The new products also include the capacity to manage up to 10,000 contacts, automatic next-best-lead distribution, a real-time management dashboard, email templates, custom fields, customized reporting, on-board scripting, data querying, and prioritized lead routing. Both solutions combine the best from VanillaSoft at optimal pricing.


Juliana Kenny graduated from the University of Connecticut with a double degree in English and French. After managing a small company for two years, she joined TMC (News - Alert) as a Web Editor for TMCnet. Juliana currently focuses on the call center and CRM industries, but she also writes about cloud telephony and network gear including softswitches.

Edited by Stefanie Mosca



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