Telemarketing Software Featured Article

Internet Dental Alliance Unveils New Lead and Call Tracking System for Dentists

February 24, 2012
By Rajani Baburajan - Telemarketing Software Contributor

The Internet Dental Alliance (IDA (News - Alert)) recently announced the launch of a new lead and call tracking system, which is designed to improve the performance of sales processes at dentist offices in the country.

With the new telemarketing software dentists can monitor, analyze and improve the overall sales process. They can identify what marketing campaigns are rewarding, and which one’s are not, so they can channelize their budget wisely.

IDA’s tracking system, Total Lead & Call Tracking, integrates different lead generation efforts including phone calls, Web site visits, landing page submissions and e-mail leads, into a single lead management software in real time. It gives the real-time status of the lead, as well as the details like how, when and where the lead was generated.

“Lead tracking is the single best way to monitor the effectiveness of your dental marketing efforts,” said Jim Du Molin, founder of Internet Dental Alliance and a former dental consultant, in a statement. “No question about it. Our new LeadFire technology lets you compare your different websites side-by-side. It lets you see which cities and market segments are producing the most new patients for your practice.”

The system gives complete view to the new patient marketing leads generated by a dentist Web site and/or directory listing. It gives details such as how many Internet leads or phone calls are generated and how many are lost to competitor.

Additionally, they can view details about patient requests, listen to recordings of actual new patient calls, and graphically analyze the data so they can program their dental marketing campaigns in a highly targeted manner. Leads can be analyzed based on a variety of criteria such as ZIP code, city, duration of the call, and the channel of appointment request.

IDA also provides Lead Tracking Reports that gives the list of a dental practice’s new patient leads. The list includes different types of leads including phone leads, responses to dental Web site promotions, and patient requests from online dental directories. Dentists can receive notifications via e-mail, fax, text message or telephonic message. These leads can be analyzed to determine which dental marketing sources bring the best results.

“Call recording lets you see how well your team is converting that appointment request into a new patient in your chair,” added Du Molin. “You could be losing up to half of your leads at the front desk if your team isn’t handling them properly. Call recording is the only way you’re ever going to really know what’s going on when that prospective patient calls in for the first time.”

 In another recent article TMCnet analyzes how lead management software provides new avenues to reach customers. Read the full article here.

Edited by Juliana Kenny