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ANTHEA Interactive Develops Innovative Online Marketing Suite

July 12, 2012
By Sujata Garud - Telemarketing Software Contributor


ANTHEA Interactive has announced the launch of an original and very innovative online marketing suite offer. The suite is designed for companies looking to help other retailing networks grow their own brand of products and services sales. To cater to the needs of companies, ANTHEA Channel has worked on a new tool to complete its service offer and is introducing "Return On E-mailing", a revolutionary online marketing solution.


ANTHEA Channel’s “Return On E-mailing” is the first component of a marketing solution suite available "online" and marketed on "SaaS (News - Alert)" mode. The newly launched online marketing suite allows users to design, deal, and follow an individualized e-mail campaign in just a few clicks. The solution is targeted at the small and medium-size businesses (SMB). ANTHEA has designed “Return On E-mailing” for people with basic computing skills. It allows them to build a very intuitive comprehensive e-mail campaign (newsletter, prospecting.) from its design stage to its performance analysis.

Richard Bessis, ANTHEA Interactive CEO, said, “The Return On E-mailing is the first tool of a comprehensive online marketing suite which will be made up of several solutions. I already can announce you the launching of two new tools from next September: CollateralBuilder and e-learning. CollateralBuilder targets Companies which are willing to make available their whole set of promotion and sales tools to their business partners. This tool also provides a pay-as-you-go printing solution. E-learning is a solution which allows companies to create their own training modules, to make them available to their business partners and guide them while acquiring and developing their skills and knowledge. A dashboard enables the company to follow their training evolution and skills acquired by its business partners.”

The users can buy “Return On-E-mailing” with different rates: a pay-as-you-go offer (from EUR 19 excl. tax) or a subscription offer (from EUR 29/month excl. tax). ANTHEA Interactive is offering this brand new solution as a free trial offer, which is provided within a period of 30 days. K'Sys Diffusion will be taking care of ANTHEA Interactive Group's distribution to guarantee Return On E-mailing marketing throughout Europe.

In a press release, Eric Schirmann, president of K'sys Diffusion, said, “Our company is delighted to provide its marketing and commercial expertise added to the experience of ANTHEA Channel. The distribution of this tool will enable K'sys Diffusion to further broaden its offer and strengthen its market position.”

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2012, taking place Oct. 2-5, in Austin, TX. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. For more information on registering for ITEXPO click here.

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Edited by Brooke Neuman



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