Telemarketing Software Featured Article

Training and Telemarketing Software: Essential Tools for Success

October 09, 2012
By Jamie Epstein - Telemarketing Software Web Editor


Even though telemarketing software can be utilized to track leads from their inception to the close of a sale, training is a necessity needed to prepare telemarketers for a myriad of situations that will enable them to rest assured that they can overcome any challenge or obstacle they may face.


“The level of training would differ from telemarketer to telemarketer as it would depend on their past experiences. New cold callers probably need more training than those who have past experiences in telemarketing but that does not mean that the quality of training should be any different,” a recent piece from Business 2 Community reported.

For any new hire within the telemarketing space, if they aren’t given the vital tools that will empower them to interact with customers in an educated manner, these consumers will likely get frustrated in a very short period of time and probably won’t care what the agent is attempting to inform them about. Thus, important elements such as the industry that your company is in, a bit of background information about the business itself like its history, and the roles of your firm in the sector could prove invaluable for employees looking to differentiate a business from a big and continuously growing pool of competitors.

Product and service information as well as any recent editions or updates to an organization’s suite is essential to “give them a clear understanding as to what would be the main features of their products and services as well as the benefits that their clients will get they may highlight them during their calls. They should also have a clear understanding about the whole selling process as well as the pricing structure of which they are going to relay to your targeted sales leads,” the article added.

Further, an individual firm’s rules and regulations are important for telemarketers to be aware of to avoid negatively affecting the company’s individual goals, tarnishing a brand beyond repair and even potentially being reprimanded by their supervisor.

VanillaSoft knows exactly what elements it takes to be touted as a top rated telemarketer and powers telemarketing software that helps enterprises to see an almost immediate return on investment. Users also gain increased visibility into everything currently placed within their network, doubling the amount of outbound calls made and easily tracking every lead from its inception to a close of sale.

With the right kind of training and software in place, businesses spread all over the world will be able to continue to expand as well as adapt to changes currently taking place within the telemarketing vertical.




Edited by Rachel Ramsey



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