Telemarketing Software Featured Article
Telemarketing Software: The Basics
By Michelle Amodio, TMCnet Contributor
Starting a business is no small endeavor, and how you grow your business is what is going to make or break it. If you’re selling a product or service, chances are you’ve built a sales team, a team that relies on garnering leads, building relationships and, hopefully, sales. But lead generation comes with its own set of challenges, many of which can be addressed by using the right telemarketing software catered specifically to your needs.
Traditional lead generation efforts such as trade show and publication advertising, direct mail and e-mail are decreasing in effectiveness. Lead generation through social marketing has received much hype yet case studies demonstrating real bottom-line impact are still few and far between.
To keep it simple, businesses should invest in telemarketing software. Telemarketing software covers a wide range of tools that can help build leads and keep everyone on the same page, literally and figuratively, as leads are called and relationships are made. When putting together a lead generation system, it is important to have all the components in place. This means that both the software component of a lead generation system as well as the human part.
Telemarketing software should be flexible, as it is the key to having a productive sales team and an overall successful business.
When it comes to telemarketing specifically, software allows companies to be more efficient when calling prospective clients and leads. The right telemarketing software can be a useful tool to maximize sales.
VanillaSoft, a major provider of telemarketing software, offers a bevy of features within its solution to help sales people and marketers be successful at doing what they do best – selling a product. Features include automatic lead distribution, logical branch scripting, auto dialing, next-best-lead routing, intelligent call recording, integrated e-mail follow-up, real-time activity dashboards and Web reporting.
Lead generation is an essential connector between marketing and sales that decides how successfully a firm can bring in new business and grow revenue. The challenges are plenty, but companies that meet them head on with the right telemarketing software reap the rewards of profitably and revenue growth.
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Edited by Jamie Epstein