Telemarketing Software Featured Article

Telemarketing Software is On the Hunt... for Solid Leads That is

February 26, 2013
By Jamie Epstein - Telemarketing Software Web Editor


One of the biggest reasons companies begin to leverage telemarketing software is for the chance to transition leads they have attained from a number of sources into closed sales. Higher conversion rates without the possibility of taking too long to contact a prospective client, which could then give them the chance to change their mind about the company all together, is also a key element of this type of next generation software utilized by businesses throughout a variety of industries including: finance, mortgage, call centers, manufacturing, telecommunications and more.


While people in different positions must have constant access to invaluable tools, like for example a fireman needs a hose, a doctor needs a stethoscope and a basketball player needs a ball, the same is true for those holding responsibilities related to selling. A recent blog post from telemarketing software provider VanillaSoft noted, “Many sales organizations deploy a customer relationship management (CRM) or sales force automation (SFA) solution for their sales team. Don’t get me wrong, this is a good first step but it doesn’t guarantee success. Only one in five CRM systems actually increases revenue (CSO Insights (News - Alert), 2011). Having a central repository with your entire customer data set is a great idea, especially if you have multiple departments, divisions or employees within your company that need to access and work on the data and records.”

It is imperative that firms looking to sell customers anything, no matter if it is a product or solution, are as productive as possible and continue to power quality interactions amongst their entire workforce by taking steps needed to overcome customer problems or ease concerns in the shortest period of time possible. Organizations should be thinking outside of the box in order to appeal to each individual, closely analyzing their needs and wants. A CRM system is ideal in selling situations as they can provide agents with detailed information that will pop up as communication with both the prospective or current client is occurring in an easy to read format.

“It is crucial that marketing is in sync with your sales processes and goals. The misalignment in sales and marketing is causing the typical company to underperform by 10 percent in annual revenue according to analyst firm IDC (News - Alert). Further, sales organizations need to understand that not all sales functions and roles are the same. It is important to ensure that you have the right salespeople in the right selling capacity based on their DNA and skill set. Sales leaders also need to commit to the appropriate sales training, coaching, mentoring and a general employee development plan to enrich their sales team members and arm them with the skills necessary to be successful in their role.”

Some of the robust features found within VanillaSoft are improved lead management, automatic dialing and routing, a real-time management dashboard, the ability to record calls and the fact that it is fully personalized. To find out more about the robust product, click here.




Edited by Brooke Neuman



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