Telemarketing Software Featured Article

TCPA and its Role within the Telemarketing Software Space

March 18, 2013
By Jamie Epstein - Telemarketing Software Web Editor

In spite of the fact that telemarketing software can increase efficiency when contacting prospective and current clients alike, when it isn’t used correctly, organizations can suffer from some pretty significant consequences.

The TCPA, also known as the Telephone Consumer Protection Act, was created with the goal of protecting the public from continuous and extremely annoying calls that always seem to be received on the heels of a jam packed day wrapping up and dinner hot and steaming being just set down on the table.

According to the regulations outlined by this act, the TCPA makes it unlawful to conduct non-emergency calls using an automatic telephone dialing system and/or an artificial or pre-recorded voice without the prior express consent of the called party to either a mobile phone, landline, emergency phone line or telephone line of any guest room or patient room in a hospital, healthcare facility, or elderly home. Additionally, it forbids sending advertisements to a fax machine unless they have been previously requested by the recipient.

An employee found in violation of the above mandates will receive a ticket for the violation in the form of $500 per call, not to mention a decrease in customer satisfaction, loss of potential leads overall and brand tarnishing.

In order to enable your firm to take advantage of a telemarketing software platform, be sure you select one that adheres to the ever-changing amount of rules governing this space. One very popular offering on the marketing is the one from VanillaSoft.

According to the company’s website, “VanillaSoft allows its customers to ensure compliance with legislation surrounding federal and state Do Not Call regulations. Through our partnership with Gryphon Networks, we have integrated the industry-leading TeleBlock solution with our best-in-class lead routing.Each contact is checked against federal and state DNC lists before being routed. The contact will simply not appear to the salesperson if there is not a clean number. No productivity will be lost and there is no opportunity for a salesperson to decide not to take a chance.”

Some other key features of the telemarketing software include: cloud-based lead management CRM, being able to improve the number of outgoing calls and conversion rates, eliminating the chance of dropped leads, and it can be up and running right away.

Just as vital as telemarketing software is to various industries like finance, mortgage, call centers, manufacturing, telecommunications and more, teaming with a provider that can protect you from unneeded fines while keeping your brand intact is proving to be key as well.

Edited by Allison Boccamazzo