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Missouri Attorney General Files Lawsuit Against Telemarketing Frims for Violating State's No Call Law

July 26, 2013
By Rory Lidstone - Telemarketing Software Contributing Writer

Telemarketing firms should take heed of the frequent number of recent cautionary tales regarding federal and state compliance. The most recent example has to do with Missouri's No Call law, which prohibits telemarketers from calling Missouri residential numbers that appear on the No Call list compiled by the Attorney General's Office.

Two Missouri-based vacation telemarketing firms Branson Vacation Land and The Buzz Marketing and Communications, as well as their owner Kim Bascom, had a lawsuit filed against them by Attorney General Chris Koster for placing over 250,000 calls to Missouri numbers on the state's No Call list. In fact, Koster claims that Bascom and his companies made at least 279,419 calls during a six month period in 2012.

According to OzarksFirst, the lawsuit also names Florida-based Global Matrix Media and Arizona-based Nationwide Marketing Services, the two companies that provided leads to Bascom and his companies. The belief is that Global Matrix and Nationwide knowingly sold leads that contained numbers found on the Missouri No Call list.

"We believe that these telemarketing firms together account for hundreds of thousands of No Call violations," said Koster. "My office will continue to act swiftly in these cases to hold both the firms placing the calls and the firms supplying the lists responsible."

Of course, it's not just in the state of Missouri that telemarketers need to be mindful of compliance as the FCC's (News - Alert) national Do Not Call registry covers every state. Fortunately, compliance can be as easy as turning to a software solution. Indeed, VanillaSoft's telemarketing software features built-in DNC compliance.

Compliance with Missouri's No Call law, meanwhile, is as simple as applying for a copy of the No Call list from the Attorney General's Office. Update lists are released and sent out quarterly, with each costing $50 per Missouri area code per quarter — totalling $300 per quarter, or $1,200 per year.

Koster's lawsuit could prove that $1,200 is a small price to pay, as Bascom and the included companies may be made to pay monetary civil penalties, including reimbursement of the state for costs incurred investigating the case.

Edited by Rachel Ramsey