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Sheraton Hacienda del Mar Vacation Club Uses TrackResults Timeshare Software to Improve Service

September 20, 2013
By Mandira Srivastava - Telemarketing Software Contributor


In order to improve the efficiency and quality of operations, Sheraton Hacienda del Mar Vacation Club (Los Cabos, Mexico) signed a contract with TrackResults, a provider of data visualization software.

Under this contract, TrackResults’ timeshare software will be implemented to improve performance analytics, instant sales intelligence and marketing insights.

TrackResults timeshare software is popular for its cloud-based analytics used by timeshare industry sales and marketing teams. This software will help Sheraton Hacienda del Mar Vacation Club to synchronize vacation club activities, from telemarketing to tours to finance and allows managers to access to critical information for tight management.  It allows you to get connected and run operations in record time.




The company recently introduced sales lead tracking software and learned to interface it with both the tour booking software as well as the vacation timeshare sales software.

Sheraton Hacienda del Mar Vacation Club is a popular resort located at the very tip of the Baja peninsula. This resort started operations in December 1995.

TrackResults Director Latin America Business Development, Jesus Betanzos, said in a statement, “It’s rewarding to work with highly committed professionals like Hacienda del Mar, a company whose executives are willing to adopt and incorporate the best technology and practices for gaining VPG (News - Alert) lift using Business Analytics.”

Eduardo Flores, marketing and administration director of Hacienda Del Mar, said in a statement, ”We decided to incorporate TrackResults into our sales and marketing procedures, in order to improve the efficiency of our operations and facilitate our data management. We are now using TrackResults’ cutting edge technology to our advantage, in harmonious adherence with our company’s principles and quality of service. Our goal is to optimize the speed and reliability with which we obtain both our everyday results and historical results. This in turn, will provide our executive team with accurate and actionable information as an advantage for our decision making processes.”


Edited by Rachel Ramsey



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