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Lead Management Software Wins TMC CUSTOMER Magazine 2014 Product of the Year Award

February 10, 2014
By Rajani Baburajan - Telemarketing Software Contributor


VanillaSoft, a provider of telemarketing software  and customer relationship management (CRM) solutions, has won TMC’s (News - Alert) CUSTOMER Magazine 2014 Product of the Year Award for its lead-management software.




Announcing the award, Rich Tehrani, CEO, TMC, said, “VanillaSoft’s Lead Management Software solution has proven deserving of this elite status and I look forward to continued innovation from VanillaSoft in 2014 and beyond.”

VanillaSoft helps clients keep their leads in motion until it reaches a final destination, the company said. With its capabilities such as automated routing, sales managers can track and report on the status of every lead. Additionally, the software has the functionality to record the details like who worked it and when.

Another capability, dynamic Web routing, allows sales managers to group and report on a host of fields such as source, date, user, and results. The Web Reports Wizard helps them easily report on the results of sales campaigns.

Customers can build reports on last-call information or all-call information, or they can use the pre-formatted Call Activity Report Template. It also provides the ability to group and filter reports by their choice of fields and generate lead sheets in PDF.

Users can generate a variety of reports like call activity reports; sales breakdown by lead source, salesperson or team; a pipeline report to know where leads currently are in the process; leads past due, and more.

With VanillaSoft, a typical user can realize a productivity increase of 30 percent to 100 percent over traditional CRM, creating an easy to justify ROI, the company said. VanillaSoft dials over existing phone systems or VoIP, so it helps save on telecom costs. 

“VanillaSoft is proud to be a repeat recipient of the TMC Product of the Year Award,” said VanillaSoft CEO David Hood. “Our entire team has worked tirelessly to provide inside sales teams and other sales-by-phone professionals with an easy-to-use yet sophisticated lead management software solution.”

According to Hood, the company is planning to release new features and enhancements for the software in 2014, offering several new capabilities for its clients.


Edited by Rory J. Thompson



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