Telemarketing Software Featured Article

Need Sales Lead Guidance? VanillaSoft Leads the Way

March 25, 2014
By Rory J. Thompson - Web Editor

VanillaSoft, a provider of top software for sales by phone, recently released a white paper discussing four ways that queue-based lead management is improving management and response by inside sales teams.

Titled “4 Ways Queue-Based Lead Management is Shaping the Inside Sales Industry,” the paper covers the four essential issues critical to any company’s lead-management strategy including productivity, list penetration, management control, and “speed to lead.” The in-depth paper identifies many of the challenges facing today’s sales professionals.

“Fundamentally, the most important determining factors for sales success are the processes and systems in which leads are managed and worked,” VanillaSoft says in the paper’s introduction. “A sales organization’s largest ongoing expenses are often marketing and lead generation, which are challenging to manage on their own. Yet the statistics show a large portion of leads fall to the wayside because of inadequate lead management systems, poor organizational skills and varied levels of diligence among salespeople. Proper lead management is key, and systems custom-designed for the unique challenges of the inside sales industry are imperative.”

The paper goes on to note the importance of paying close attention to all aspects of lead generation, noting that when a company (or salesperson) masters the four items listed above, they can expect:

  • Increased ROI with fewer resources;
  • Greater clarity over marketing and lead-generation decisions;
  • Increased visibility of sales talent and engagement; and
  • Less time managing processes and more time managing growth.

The whitepaper, available for free download HERE, goes into extensive detail on how sales professionals can better manage their clients, leads and closings.

“Queue-based selling is a revolutionary approach to lead management for inside sales teams. It improves front-line operations all the way to executive decision-making, [and] can improve the quality of the sales process while increasing productivity at the same time,” VanillaSoft concludes. “Take your sales successes and leverage those proven methods. Ultimately, queue-based selling provides the tools to scale best practices across your sales team. The name of the game is to find the best workflow, messaging and practices and then ensure everyone can take advantage of them.”

Edited by Alisen Downey