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VanillaSoft Lands on Top 40 Sales Tools of 2014 List

May 16, 2014
By Tracey E. Schelmetic - Telemarketing Software Contributor

With shrinking profit margins and escalating costs, businesses that rely heavily on selling are finding themselves in a difficult spot. They need ways to boost productivity that won’t cost them a fortune. They need to ensure that every hour spent on selling this year is more effective and efficient than the same hour last year.

Smart selling is a big business today, and the market is crowded with a variety of solutions and tools to help sales teams find better leads, reach out to those leads in a cheaper and more effective way, and nurture those leads into the pipeline, resulting in a sale and a close relationship between company and customer.

Smart Selling Tools maintains a list of those solutions and services judged to be the best investments for sales companies to keep to their budgets yet expand their sales and drive revenue. Its Top 40 Sales Tools of 2014 was recently released, and cloud-based CRM and lead management solutions provider VanillaSoft has landed on that list. Smart Selling Tools evaluated sales software and solutions across 12 different categories to come up with their results.  VanillaSoft, a multi-year honoree in the Inside Sales category, is this year’s only selection for this category.

“VanillaSoft brings together the very best of CRM, lead management and call center related tools – the three essential elements for driving sales productivity – into one solution,” said Smart Selling Tools’ Nancy Nardin in a statement.

VanillaSoft’s flagship product goes beyond CRM by offering a robust feature set. It includes next-best-lead routing, progressive dialing, on-board intelligent messaging, integrated email, real-time lead distribution, live dashboard and digital call recording.

“We are honored to be included in this list of elite selling tools,” said Kevin Thornton, VanillaSoft EVP of sales and marketing. “VanillaSoft is committed to providing best-in-class tools to inside sales organizations and appointment-setting professionals who engage prospects and customers by phone. VanillaSoft’s call scripting, VoIP integration, progressive dialing, SmartCaller ID, e-mail marketing and lead nurturing features provide powerful tools for improving sales efficiencies and increasing overall productivity.”

Edited by Rory J. Thompson

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