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Telemarketing Software Featured Article


July 01, 2014

Nine Ways Telemarketing Software Can Drive Productivity

By Susan J. Campbell, TMCnet Contributing Editor


How successful is your inside sales team? Do they have the tools necessary to hit the productivity levels you expect? According to InsightSquared, inside sales outpaced outside sales by a staggering 300 percent, putting inside sales in the lead for business development. This kind of success means an increasingly competitive marketplace. To increase inside sales efficiencies, a number of companies are turning to telemarketing software.


A software-based platform like telemarketing software allows the inside sales team to simplify how they work and collaborate, and eases the process through which managers set goals and objectives, making it consistent with plans for future growth. As a key player in this space, VanillaSoft has a vested interest in delivering the right software solutions to meet these goals.

To take it a step further, the company has also developed a list of nine essential productivity tools that can improve performance for your inside sales team. Available via a free white paper, let’s take a look at this list and how it could help you improve performance and productivity in your own environment:

Fresh Leads – to achieve the highest level of productivity, your salespeople need a consistent number of fresh leads available to them at all times. Be sure the list you procure is focused on the ideal target prospect.

Queue-Based Contact Routing – salespeople cannot cherry-pick calls when you have a customizable workflow in place, as they must focus on the next-best lead and not the easy calls to people they already know.

Preview or Progressive Dialing – determine the best approach based on your sales cycle, audience and the type of sale your team is actively pursuing.

Email and Call Integration – customers are accustomed to multi-channels and expect that your salespeople remember an email exchange when they get on the phone and vice versa. Wouldn’t it be great if your telemarketing software could schedule the next call based on the customer opening an email?

Personalized Recorded Messaging – salespeople could leave messages on voicemail or answering machines, but that isn’t really the best use of their time. A Voice Drop feature delivers the desired message automatically, allowing the live agent to move on to the next call.

Base Scripts – is your call script performing according to your expectations? Most dialing solutions will support scripts, but they won’t help you determine their effectiveness before you even make a call.

Recording and Monitoring for Coaching – there’s nothing more accurate to use in the evaluation process than the actual recorded agent call. Use this recording to demonstrate what they did right, wrong or where opportunities were missed.

Streamlined Document Management Process – get rid of your manual, time-consuming and error-prone process so that only the most current, managed-approved documents are actually in use.
 

Data Collection – it’s critical that you continuously collect and analyze customer call data. With the right telemarketing software, you can do this continually so as to make smarter decisions moving forward.

If you’re ready to see a difference in the productivity of your insides sales team, it’s time for a robust telemarketing software platform that can help you leverage these productivity tools. To learn how they can work in your environment, download the VanillaSoft white paper in full.


Edited by Rory J. Thompson


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