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Negativity is the Venom that Kills Success

December 06, 2016
By Stefania Viscusi - Assignment Desk, Content Management

If you read that headline and thought this would be an article about achieving personal success by reducing negativity in your life – what you’ll find here isn’t that far off.

For the purpose of this article let’s focus on how negativity creeping into the workplace – and especially in the sales force – can have detrimental effects on customer care and sales.

Any person, group, business or market will fail when negativity encircles it. This can be true for a person who is trying desperately to kick a bad habit but doesn’t have any one positive to help push them on the right path. Or a worker who has given their all to help a company grow and not only gets skipped for yearly bonuses and rate increases but hears nothing but doom coming from management in regards to the future of the company.

It’s true what they say, you can only fix negativity with a passion and a positive attitude.

Let’s take a look more closely now at how this also affects sales and sales performance.

 A recent article on Engage Selling looks at ways to remove negativity from the sales team and notes that it’s critical to find the source of negativity and nip it in the bud as soon as possible. Like a common cold, it can spread to others and poison an otherwise great team morale.

To keep morale high and positivity flowing, businesses must treat their employees well. Happy, productive sales teams generate leads and land sales. They project that pleasurable attitude toward customers and help make them feel happy and comfortable with their purchase decision.

Some things to avoid include negative talk about clients or other coworkers. You should also stop complaining. If you complain and sound hopeless, others will catch on and also feel the animosity. Another great tip is to work on better coaching. If there are actions or other happenings that are causing upset among the team, take the lead to fix and adjust so everyone is happy. 

Edited by Alicia Young

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