Telemarketing Software Featured Article

Don't Be a Nuisance: Use Telemarketing Software

 
June 06, 2017


By Alicia Young, Web Editor


There’s arguably nothing that customers despise more than telemarketers. If you ask anyone, they’ll likely tell you that telemarketers have a tendency to call during dinner, and never call about anything that’s actually interesting or relevant. There’s nothing quite like getting home from work after a long day, sitting down, and then receiving a phone call about a new super solution that will help balding men grow their hair back (Yes, this has happened to me. And, as a young woman who is—thankfully—not balding, it wasn’t super relevant to my life).


From a business perspective, though, telemarketing is a potential goldmine. First of all, it costs less than other marketing platforms. It is much cheaper than advertising in magazines or via websites, for example. It also gives companies immediate feedback on their products and services. If a sales person is on the phone with someone describing a product, they’re likely to receive both positive and negative feedback. There are bound to be some features customers would like to see improved, and if enough people make the same suggestion, then companies know that some changes need to be made.

Telemarketing is also more convenient for customers…when it’s relevant. It allows companies to bring a product or service right to the customer’s attention. This is good for a number of reasons. First, it may make customers aware of something they didn’t even know they wanted. They could have the “Hey, I could use one of those” moments. Telemarketing can also serve as a reminder—perhaps a customer has been meaning to look up a product, but keeps forgetting. By giving the customer a call, it gives them the chance to buy it or learn more right then and there.

There are plenty of benefits to using telemarketing in sales, but none of them matter if companies don’t market to the right audience. That’s where telemarketing software can come into play. Telemarketing software has a variety of uses, one of which helps sales people target the right audiences. It can compile data, allowing, for example, hair growth product companies to avoid calling 23 year olds girls. Instead, that data could provide said company with information on how to contact middle aged men. Telemarketing software can also keep track of success rates, enabling companies to see which phone numbers have resulted in sales in the past.

These features make a world of difference when it comes to sales success. Telemarketing has great potential, and the right software can help companies reach that potential.





Article comments powered by Disqus

Home

Featured Whitepapers


  Mastering the Lead Management Process for Inside Sales
Managing leads is one of the largest expenses and most perplexing pains experienced by inside sales teams, and only a few companies ...
  Dynamic Inside Sales Scripting: Be Prepared to Go with the Flow
While it's clear that successful and productive sales calls are the goal of all inside sales teams, believe it or not, many do not have a dynamic script to handle different call scenarios ...
  Sales & Marketing Alignment: Bringing the Pieces Together
As business professionals, we are always looking for that next big thing. The thing that drives business, increases revenue, decreases operating expense, simplifies the process, and works more efficiently ...

Featured Case Studies


  Colt Powertrain
Colt Powertrain is a one-stop source for engines, transmissions and transfer ...
  The SALT Group
The SALT Group provides its clients with the most efficient and accurate Expense Reduction Reviews available ...
  Millikin University
Millikin University is a private, four-year university, with traditional undergraduate programs in arts and sciences, business, fine arts ...