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VanillaSoft's Data Management System Helps Maximize Call Center Operations

October 14, 2009
By Kelly McGuire - Telemarketing Software Editor

Lead management and telemarketing software provider VanillaSoft’s does more than bring peace of mind to a call center in knowing that you have a no distractions desktop, clean appearance to customers and secure customer relationship management, or “CRM,” system. 

The company’s centralized platform allows a call center utilizing VanillaSoft’s products to work more efficiently and with better data through the company’s data mining tools. 

According to VanillaSoft officials, the software’s hosted platform backs up call center user data on 30 minute intervals to ensure readily accessible and up-to-date data whenever a sales agent, manager or other call center individual needs to access it.  

With this data management system, not only can sales agents have data on hand, but they can tailor queries for specific sales calls and measure the calls results to gauge and assess performance. 

Equipped with these functionalities, VanillaSoft’s system even also to tailor a call campaign to a specific region, Zip Code or industry, as a way to increase revenue and manage results with precision, while allowing sales agents to perform at their best ability and comply with management expectations. 

Additionally, VanillaSoft’s Real-time Management Dashboard and web report features allows a call center to evaluate calls by lead source and by agent in a real-time environment, regardless of caller location, time zone or service area. 

This CRM system also allows a sales agent, or other call center party, to sort this real-time data by field in any software format it chooses. 

Sales agents would benefit greatly from VanillaSoft’s easy to manage and readily available systems, but how does the real-time system work?

VanillaSoft officials said that the system is made to measure campaigns in the quickest and most efficient way possible, with information appearing right on the screen, eliminating the task of searching for data. 

“Not limited to a reporting feature, each call appears on the Dash Board in real-time, giving you current information and immediate access, per call, to each salesperson’s campaign,” VanillaSoft officials said. “With this feature you can evaluate dial attempts, number of contacts called, contact categories, positive and negative calls, e-mails sent and unreachable customers.”

And, with these functionalities, a call center looking to maximize its sales opportunities can examine details such as last contacts and contact results, comments and call time, all essential aspects of staying on top of the CRM industry curve.

Kelly McGuire is a TMCnet Editor. To read more of her articles, please visit her columnist page.

Edited by Kelly McGuire

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