Telemarketing Software Featured Article

VanillaSoft's Data Management System Helps Maximize Call Center Operations

October 14, 2009
By Kelly McGuire - Telemarketing Software Editor


Lead management and telemarketing software provider VanillaSoft’s does more than bring peace of mind to a call center in knowing that you have a no distractions desktop, clean appearance to customers and secure customer relationship management, or “CRM,” system. 


The company’s centralized platform allows a call center utilizing VanillaSoft’s products to work more efficiently and with better data through the company’s data mining tools. 

According to VanillaSoft officials, the software’s hosted platform backs up call center user data on 30 minute intervals to ensure readily accessible and up-to-date data whenever a sales agent, manager or other call center individual needs to access it.  

With this data management system, not only can sales agents have data on hand, but they can tailor queries for specific sales calls and measure the calls results to gauge and assess performance. 

Equipped with these functionalities, VanillaSoft’s system even also to tailor a call campaign to a specific region, Zip Code or industry, as a way to increase revenue and manage results with precision, while allowing sales agents to perform at their best ability and comply with management expectations. 

Additionally, VanillaSoft’s Real-time Management Dashboard and web report features allows a call center to evaluate calls by lead source and by agent in a real-time environment, regardless of caller location, time zone or service area. 

This CRM system also allows a sales agent, or other call center party, to sort this real-time data by field in any software format it chooses. 

Sales agents would benefit greatly from VanillaSoft’s easy to manage and readily available systems, but how does the real-time system work?

VanillaSoft officials said that the system is made to measure campaigns in the quickest and most efficient way possible, with information appearing right on the screen, eliminating the task of searching for data. 

“Not limited to a reporting feature, each call appears on the Dash Board in real-time, giving you current information and immediate access, per call, to each salesperson’s campaign,” VanillaSoft officials said. “With this feature you can evaluate dial attempts, number of contacts called, contact categories, positive and negative calls, e-mails sent and unreachable customers.”

And, with these functionalities, a call center looking to maximize its sales opportunities can examine details such as last contacts and contact results, comments and call time, all essential aspects of staying on top of the CRM industry curve.
 

Kelly McGuire is a TMCnet Editor. To read more of her articles, please visit her columnist page.

Edited by Kelly McGuire



Article comments powered by Disqus

Home

Featured Whitepapers


  Mastering the Lead Management Process for Inside Sales
Managing leads is one of the largest expenses and most perplexing pains experienced by inside sales teams, and only a few companies ...
  Dynamic Inside Sales Scripting: Be Prepared to Go with the Flow
While it's clear that successful and productive sales calls are the goal of all inside sales teams, believe it or not, many do not have a dynamic script to handle different call scenarios ...
  Sales & Marketing Alignment: Bringing the Pieces Together
As business professionals, we are always looking for that next big thing. The thing that drives business, increases revenue, decreases operating expense, simplifies the process, and works more efficiently ...

Featured Case Studies


  Colt Powertrain
Colt Powertrain is a one-stop source for engines, transmissions and transfer ...
  The SALT Group
The SALT Group provides its clients with the most efficient and accurate Expense Reduction Reviews available ...
  Millikin University
Millikin University is a private, four-year university, with traditional undergraduate programs in arts and sciences, business, fine arts ...